Here’s a simple psychological rationale for why people voted for Brexit and to leave the European Union. People strive for happiness, which according to a well-researched influential model in psychology – self-determination theory – is driven by...
At last week’s Digital Innovation Day 2016 in Frankfurt, I outlined a new vision for CX – one not focused on people’s problems but on people’s wellbeing, and using insights from positive psychology – the science and practice of improving wellbeing –...
Here are 10 simple design interventions to promote customer happiness. They are based on a mashup of design-thinking and positive psychology (the science and practice of improving happiness and wellbeing) and inspired by the fabulous work of Pieter...
How do you make customers happy? Lululemon’s latest answer is inspiring – take 35 top insights from ‘positive psychology‘ – essentially the psychology of happiness, and bake them into your brand. How do you do that? Design products, services and...
Big Picture. How do we use digital technology to help make people happy? We can use ‘PPIs’ – positive psychology interventions – that are clinically proven to promote happiness and wellbeing (positive psychologists research the psychology...
“I love that brand!” It’s the holy grail of marketers, but what actually is ‘brand love’? Brand love is very different to human love finds a new study out this month in Psychology and Marketing warning marketers against using the L word in marketing...
You’ve probably seen the results. Switzerland, Iceland, Denmark, Norway and Canada are the happiest nations on Earth (Syria, Burundi and Togo are the least happy). The 2015 World Happiness Report is out, ranking countries by average happiness of its...
Here’s what happiness looks like to a neuroscientist; The happiness formula has just been published by neuroscientists at University College London in PNAS (Proceedings of the National Academy of Sciences) (full study). The neuroscientists developed...
Delivering a great brand experience? A new Google Glass app from Emotient will tell you. The new emotional analytics app uses facial recognition software to track the emotions of those around you. The app, that also works with webcams, tracks...
Feeling sad? Then going out and buying your favourite brand will make you feel better; it’s a dose of retail therapy that works. That’s the finding of a new new study (in press) in the Journal of Consumer Psychology from researchers at the...
Great article over at Forbes by Meghan Casserly on how good branding, rather than low pricing, can make customers happy, with some insights from INSEAD’s Pierre Chandon, Marian Salzman, Richard Laermer and Ned Russell. Worth a read but, in short...