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Positive Psychology

Brand Love. What is it? [New Study]

“I love that brand!” It’s the holy grail of marketers, but what actually is ‘brand love’? Brand love is very different to human love finds a new study out this month in Psychology and Marketing warning marketers against...

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.