The Austin 2010 Social Commerce summit hosted by Bazaarvoice kicked off this week with an inspiring double act from Bazaarvoice CMO Sam Decker and Dennis Maloney, VP Multimedia Marketing at Domino’s Pizzas (after a little Bazaarvoice chest thumping...
Here’s our speed summary with top 10 takeouts and quotes from the digital media thought-leader Douglas Rushkoff talking today at the Social Commerce Summit in Austin hosted by Bazaarvoice. In a talk entitled “Get Back in the Box”...
Social commerce solution provider Bazaarvoice, a specialist in Customer Ratings & Reviews will begin piping its ratings and reviews data into My Buzzmetrics, the popular social media monitoring dashboard from audience measurement company Nielsen...
Leading online travel agent Travelocity (owned by Sabre Holdings) has started selling car hire bookings via a wall app in Facebook through its HolidayAutos brand in Germany. The wall app (in German) appears functional (but somewhat worryingly the...
It’s a week or so late for April Fools, but social commerce hype around group-buy and private-sale sites has spawned several parody sites… At group-buy site nopuorg.com (groupon spelt backwards) you can get 75% off unlimited...
In the last week or so, Domino’s Pizza, Google and Group-Buy start-up SyncFu have all launched social commerce widgets to help people “friendcast” deals and sell to their online social circles. Of course e-commerce widgets are not...
New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch. As we’ve mentioned, Yipit is one of a new breed of social commerce sites...
A new research paper on the commercial value of social commerce entitled “Deriving Value from Social Commerce Networks” has been published in AMA’s Journal of Marketing Research (abstract below and link to full paper here)...
From a revenue-generating perspective, Private Shopping Clubs (also known as sample/flash sale (event) sites) are the big success story in social commerce right now (Vente-Privée $1bn+, Gilt $400M+). Marc Osofsky, ex-McKinsey VP of marketing for e...
Two months ago ClickZ launched a new social commerce column with none other than social commerce expert Sam Decker (CMO of ratings and reviews software company Bazaarvoice) as columnist. Five articles later, here’s a speed summary of practical...
The Attack of the Groupon Clones I and II and The Return of The Private Sale are creating a new niche in social commerce market – sites that aggregate local and private sale club events respectively into personalized deal feeds/alerts (email...
Techcrunch is reporting that Apple is to integrate Facebook Connect with iTunes (article archived below). Facebook Connect is the portable social graph tool from Facebook that enables easy login, ‘friendsourcing’ of advice and...