Social commerce solution provider Bazaarvoice, a specialist in Customer Ratings & Reviews will begin piping its ratings and reviews data into My Buzzmetrics, the popular social media monitoring dashboard from audience measurement company Nielsen (press release).
The combination of structured word of mouth from customer ratings and reviews with freestyle word of mouth found in social media should provide businesses with more informed market insight and a better understanding of customer sentiment. Add online survey data to the mix (such as Nielsen’s BrandLift venture with Facebook) and the My Buzzmetrics dashboard begins to look like a powerful Voice of the Customer tool.
