Social Commerce

Social Commerce Aggregators: Yipit Aggregating 176 Daily Deals from 66 Sites

New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch.

As we’ve mentioned, Yipit is one of a new breed of social commerce sites, aggregating deals into custom personalized deal feeds; LocalOfferLoungeDailyFlock, and 8Coupons offer similar services.

In Germany, DealMob is doing the same thing, aggregating social commerce deals from the 6 group-buy sites, whilst in the UK DealRomeo is offering deal feeds, aggregating the burgeoning number of new British Group-Buy sites.

In a separate TechCruch post, founder of Group-Buy daily deal pioneer, Andrew Mason, comments on the multiplying number of Group-Buy clone sites.

And in yet another TechCrunch post, three emerging opportunities for hot social commerce Group-Buy market are identified by Tim O’Shea, founder of the short-lived UK Group-Buy site Snippa (that recently headed to the deadpool blaming an overcrowded, overheated market).

  • Local businesses with low buy ins: Opening the group buy to a local businesses platform for smaller deal volumes in a self service format. For example, a small local hairdresser wants to fill 5 chairs of unsold inventory on a quiet Thursday afternoon.
  • Group buying for business services: Many business services have large gross margins allowing for great discounts, thus taking the risk out of working with a new supplier.
  • Existing communities: Websites (Facebook Pages, Forums, Blogs etc) with an existing community are in a great position to add a group buying feature for their members.

But perhaps the smartest move during this social commerce frenzy is to focus on social commerce aggregation….

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

26 Comments Add New Comment

  1. Paul,

    Thanks for writing about Yipit. I think the last point you make regarding sites with existing communities is really interesting. In fact, the best positioned sites are the ones that have both existing communities and local authority. Hopefully we’ll see some of them launching deal services soon.

    Vin, Co-Founder,

    1. Thanks for the comment Vin, and congrats on Yipit, great service – any plans to add private sale aggregate feed to the service? – An Yipit style all in one sale alert service would be v. cool.

    1. Hi Ruth, thanks for this, of course yipit stands apart as it aggregates deals from other daily deal site – but I’ve updated the post with a graphic… Thanks!

  2. Hey Paul.

    Nice article.

    We've just launched a similar service to Yipit for Australian bargain hunters called The Aussie market is fairly small compared to the US but there are groupon clones popping up almost daily, from both local players, plus a few US based sites like LivingSocial. Groupon themselves are even rumoured to sizing up the market.

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  5. Dealsonline4u is the best and first fully professional Indian deal Aggregator sites. We find the best daily deals, weekly offers and group buying bargains India has to offer, then list them together on the one site, saving you time AND money. on quality brands and products and make it easy for you to discover and share these offers with your friends.

  6. Indeed, aggregators are the next thing to explore in the deal industry. With so many deal sites already it has reached saturation. Personally, viewing all best sales in Melbourne via multitudes of group buying sites is such a headache.

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