Short post – useful article over at the Harvard Business Review from Alan Richardson of design and innovation firm frog, outlining the four digital technologies you need to be working with to future-proof your brand. Are you using all four...
A big welcome to Paul Chaney, who is joining Social Commerce Today from today as an Associate Editor. Paul has been covering the practical aspects of social commerce over at Practical Ecommerce since 2009 and is a recognised authority in the field...
It’s Friday, so it’s infographic time. To celebrate their 5th birthday, the popular link sharing service ‘Add this‘ (1.2bn monthly users) from clearspring has published an infographic revealing the day and time people are...
So San Diego-based f-commerce newcomer TabJuice, offering brands and retailers free ‘design-focused’ pop-up fan-stores in Facebook has published a new social commerce infographic (embedded below) outlining 5 steps – for brands and...
Great article over at Forbes by Meghan Casserly on how good branding, rather than low pricing, can make customers happy, with some insights from INSEAD’s Pierre Chandon, Marian Salzman, Richard Laermer and Ned Russell. Worth a read but, in...
So retail giant Tesco has opened a new pop-up Facebook store for Halloween, not dissimilar to this season’s pop-up Facebook Halloween store from Target. There’s no call-a-friend polling feature allowing users to poll friends about which...
The latest always-excellent Trendwatching trend briefing is on (re)Commerce; the trend of inviting consumers to “trade-in to trade-up” – allowing them to unlock the value in past purchases. Think brand-buybacks, exchange-schemes...
A great post from content specialist and visual journalist, Elizabeth Olmsted on what a good f-commerce product page should look like. Bottom line, unless your store matches or beats the design of Gilt Groupe’s Facebook fan-store (screenshots...
So Ketchup King Heinz has thrown up a Pop-Up Fan-Store in Facebook selling personalised cans of Heinz soup to UK Heinz fans. The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends...
Here’s a timely infographic from online market research agency lab42, summarising the state of the group-buy/daily-deal market (US). Basic information, but the last stat caught our eye: 82% of Group-Buy users have returned to a business at...
So you can buy tickets directly on Facebook for the star-studded Michael Jackson Tribute Concert this coming Saturday 8th October. Yawn. That’s so Summer 2011. If you really want to tickle your f-commerce fancy this Fall, you’ll want to...