EA has just launched a pop-up fan-store on Facebook for fans of Battlefield, the hit multiplayer first-person shooter video game and rival to Call of Duty/Modern Warfare. To drive fan-purchases and fan-advocacy for the upcoming (Oct 25, 2011)...
Another f-commerce first, you can now buy alcoholic beverages directly on Facebook. The popular cider brand Magners (owned by C&C Group) has set up a pop-up fan-store on Facebook to support the launch of a new range of special edition ciders. The...
Two new social commerce related infographics for you. The first, Football in a Social Local Mobile world from mobile gaming app Footballmeister, describing the rise of the SoLoMo super-fan in football (soccer) – fans that use social, location-aware...
“It’s the Semantic Web, Stupid” That’s what brands and retailers should make of Facebook’s new super-charged Open Graph that will seamlessly add user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’...
With 47,025 views on slideshare in under a week, Nurun’s social media director Greg Pouy is getting a lot of social media love for his most excellent Future of Commerce deck (embedded below). It’s no mean feat for a 138 pages long treatise (crazy...
So Target, the #2 US retailer, has just launched a Facebook app that allows people to poll their friends and loved ones on which fancy dress costume they should don for Halloween parties. Choose between super-heroes and sexy-nymphs, or for children...
Interesting article in Forbes this week on F-Commerce for Hollywood – turning fans into customers. It’s penned by John Corpus, CEO of Milyoni, the Californian Facebook commerce outfit that’s carving itself out a niche in the movie and TV franchises...
So Facebook went public yesterday with the new Open Graph that allows people to throw their friends into the sales funnel of brands they like through shared app activity. Think of it as the old Facebook Connect, but for apps – allowing people to...
So Top10, a London-based social discovery and recommendation engine based on shared top 10 lists, has raised $3.5 million in Series A funding led by Accel Partners. Meanwhile on the other side of the pond, Just Fabulous, a California based...
There’s an interesting post over at Jeremy Dean’s most brilliant PsyBlog that offers five useful psychologically informed conversion tricks. As it happens the article is written to help consumers stop making snap buy decisions that may not be in...
Yesterday we summarised David Meerman Scott‘s excellent New Rules of Marketing and PR, and today, here’s a summary of David’s latest bestseller – Real-Time Marketing & PR How to Instantly Engage Your Market, Connect With Customers and Create...
The third revised edition of David Meerman Scott’s Business Week bestseller is out “The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” It’s...