Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
Last Monday we noted that the popular household cleanser in the UK, Cillit Bang, had launched a Facebook exclusive pop-up store to offer its new multi-use version in advance of a nationwide launch in stores. Recently, Domino’s Pizza UK followed suit...
Everyone in social media circles is salivating over Pinterest, or so it seems. Social commerce site Lockerz recently unveiled its own version of Pinterest, but with a spin – users earn points (called PTZ) for posting and sharing content. The more...
Whilst people are talking about how “Social TV” – TV technology that supports social interaction – will be the Next Big Thing (“Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge” – Ynon Kreiz...
Adding an e-commerce app to your Facebook page can boost sales by 15%. That’s the key takeout of an analysis of 2000 vendors using the popular e-commerce app Ecwid on Facebook (from free to $17/month), as reported by Vikki Chowney in econsultancy...
How do you clean up a plutonium stain? Well, according to the Nuclear Decomissioning Authority Team in the UK use Cillit Bang (the popular household cleaner from consumer products manufacturer Reckitt Benckiser (Easy-Off BAM in the US)). Apparently...
So, we think the best model for e-commerce in social media is the popup shop – temporary single-page stores in social media that are designed to create buzz around new products or events, and that are quick and easy to set up. In the real world...
So we think f-commerce (e-commerce with Facebook) is a really good idea when you use Facebook as an e-commerce-enabled fan management platform designed to drive fan loyalty and activate fan advocacy through fan-firsts, fan-exclusives and fan...
If you’re selling with social media, you need to stand out from the fast-paced conversational crowd and clutter and make an impression. There’s a useful article over at the Harvard Business Review, that offers three useful pointers for doing just...
Over at Forbes, Fred Cavazza has proposed six pillars of social commerce (pragmatically defined as maximising sales through social media), that help take people through the three-step path to action: WHAT? SO WHAT? WHAT NOW? Here they are in brief;...
Social pin-boarding phenomenon ‘Pinterest‘ is driving more traffic to US e-commerce sites than Google+ according to Experian Hitwise data in a new infographic from Monetate. And e-commerce traffic from the pin-boarding app for collecting and...
Why set up shop on Facebook? To sell more product? Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the UK, ‘Lynx Attract...
David Armano of Edelman Digital has shared his 6 social media predictions for 2012 on Harvard Business Review blog; worth noting… Convergence Emergence – social goes transmedia; social OOH (out-of-home -aka interactive posters/billboards) and social...