Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
There’s an interesting post over at the BBC today that asks a deceptively simple question; why do people help each other? The question is key for any business working in social media, collaboration technology or sharing economy. And so is the answer...
Should luxury brands do brand utility? Hermès thinks so. No longer do you have to watch Basic Instinct to know how to tie a Hermès silk scarf knot – there’s a new Hermès app for that… Not just for Christian Greys of the world, the Hermès Silk Knots...
Inspired by Alex Osterwalder’s Business Model Canvas, Trendwatching.com has released a free, simple but smart tool to help you identify (digital) innovation opportunities from consumer trends (direct download). The Trend Canvas walks you through the...
New digital service, campaign or product? Will it fly? Technology has thrown the doors to digital innovation wide open; so many value propositions are technically possible; but which ones will work? This is the question we tackled today on stage...
“What Witchcraft Is Facebook?” is the title of a brilliant article over in the Atlantic this month suggesting that people can catch “conversion disorder” (mental illness that manifests itself psychosomatically as physical symptoms such as nausea...
Honda’s new smartphone app prevents you from texting whilst driving (video/download). Good or bad? In ‘Safemode’, the Honda app certainly delivers branded utility*. But do we want paternalistic car brands? The case for yes is simple; we’re addicted...
Want to know the next big thing is in marketing innovation? It’s Chinese business models of course… According to Martin Sorrell, CEO of WPP speaking at the IAB MIXX conference in New York yesterday. “If you said to me, ‘What’s the next big thing?’...
Why do women like luxury brands? Manifest motivations are clear and well-documented – signalling wealth and status whilst appreciating quality and beauty. But new research to be published in the Journal of Consumer Research early next year...
Capgemini, the consultancy flying the flag for digital transformation, has published a useful report, Digital Shopper Relevancy, on how digital technology is transforming the world of shopping (16,000 interviews, 16 countries). The top takeout for...
Brand Utility + Wearable Tech = Match Made in Heaven? Checkout the video below of Nissan’s new Nismo smartwatch unveiled for this month’s Frankfurt Motor Show. Mashable thinks the Nismo smartwatch is “pretty cool“. We think the smartwatch is like...
Digital innovation needs creativity, right? Right. So digital innovation needs ‘right brain’ creative types (creative, passionate, sensual, tasteful, colorful, vivid, and poetic), right? Wrong. You need creativity all right, but you won’t find it...
“If it has a Product Code, Amazon will kill you”. True for small online stores, and even more true for in-store retail? Well in-store retail is fighting back – fighting digital fire with digital fire – using digital POS (point of sale) technology...