Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute) on 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information...
Monetizing social media matters. How can retailers, advertisers and tech companies turn social media into social sales? You could hire a head of social commerce, just as Twitter has done this week, appointing former Ticketmaster CEO Nathan Hubbard...
Forget one hour photo processing, in the next decade you’ll be able to sequence your genome in one hour – for just $100. Here’s a speed summary of McKinsey’s latest 2013 report on disruptive technology (PDF) – enumerating the 12 disruptive...
A new (Sep 2013) study published in the academic journal Computers and Human Behaviour shows that heavy Twitter users and adult Facebook users tend to suffer from a superiority complex (“God Complex”), over indexing on the superiority dimension of...
Do you media-mesh? Or do you media-stack? Or both? Here’s a speed summary of the latest 436 page (!) Ofcom Communications Market Report 2013, a thorough analysis of UK media usage today – interactive, broadcast, telephony, and mail (free download)...
Of course, brands need to be useful – solve peoples problems – but should digital marketing be useful too? We think so – we’re fans of branded utility – marketing designed to serve and support people rather than merely interrupt people. So here is...
Here’s a great digital innovation from Tokyo cocktail bar Logbar, a tablet-based interactive cocktail menu – browse, customise or even create your own cocktail (selecting glass, alcoholic ingredients, mixers and adornments) from the tablet menu. The...
Here’s a speed summary of GigaOM‘s latest report on $290bn Internet of Things (IoT) market, and the emerging digital innovation opportunities for the next generation Internet that connects not only pages, people and PCs – but also products. Also...
So Facebook is adding video ads to peoples’ Facebook feeds, further increasing daily exposure to advertising messages (about 60 banner ads, 50 TV ads, and countless (well between 500 – 3000) other commercial messages)). These rich media will ads...
Want a smart one-glance-and-you’re-done summary overview of the state of social media in 2013? Then check out the latest 2013 version (v 4.0) of Brian Solis‘ [updated] conversation prism (hi res here), with players segmented into 26 dimensions...
There are just two basic strategies in digital innovation in marketing – ‘help me‘ or ‘entertain me‘. Unfortunately, most digital marketing still falls somewhere else entirely, into a futile ‘interrupt me’ bucket… So here are 4o ‘help me’ examples...
McKinsey has released a report on the digital consumer, enumerating the six key mega-trends in consumer digital behavior, and the impact that they are having for brands and businesses. The report, entitled iConsumer: Digital Consumers Altering the...