Thrive in our connected world

Wellbeing app becomes a Unicorn

If you were in any doubt about the growing importance of wellbeing, today’s $1bn valuation of the popular wellbeing app Calm should give you pause for thought.

Already the poster-child of Apple’s top app trend of the year, Calm today joins the exclusive club of ‘unicorns‘ (private companies valued at over $1bn), through a new $88m round of funding, The current world population of unicorns now stands at around 300, and the Calm app is the first in the digital wellbeing space.

In a world where digital technology gets a bad rap for being a hazard to wellbeing, Calm shows the potential for digital to benefit wellbeing too.

One simple and practical activity for all brands is to imagine what your brand would look like on ‘Calm’. To do this, simple ask yourself how you could use digital technology to facilitate the wellbeing goals on the Calm app.

  • Increase happiness – how can you use digital technology to help improve customer happiness?
  • Reduce anxiety – how can you use digital technology to help reduce customer anxiety?
  • Reduce stress – how can you use digital technology to help reduce customer stress?
  • Build self-esteem – how can you use digital technology to help improve customer self-esteem (self-respect or self-regard)?
  • Improve focus – how can you use digital technology to help improve customer focus (attention)?
  • Better sleep – how can you use digital technology to help customers sleep better at night (e.g. by solving the problems keeping them awake!)?

These simple human-first questions will help you deploy digital technology in a way that enhances human wellbeing.

So what does your brand look like on Calm?

Written by
Dr Paul Marsden
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digitalwellbeing.org

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.