Hey Louis Vuitton! Forget Michelle Williams, the face that you’ve just paid big bucks to be the new face of your iconic luggage – take a look at Tile app instead.
Sure, celebrity-endorsed print advertising in glossy mags is a tried and tested model – but in a digital world where traditional print is in managed decline, how about some digital mojo? For instance, how about putting just a slither of your celebrity slush fund into buying up Tile app, the new smart luggage tag that lets you locate your Vuitton luggage or handbags anywhere in the world via a smartphone. Use your timeless monogram, and you’ll have a hit on your hands.
Perhaps digital innovation is not as sexy as Michelle Williams, but Tile is smart, and with Louis Vuitton branding, it’ll become a cult object. Oh, and it’ll make you money rather than cost you…
Great idea and concept, love the link to brands such as LV. Could be some great links to product promotion and gaming….