Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
[…] Facebook for one main reason: to get deals. This week, yet another study concluded the same thing: 37% of Facebook users and 43% of Twitter users follow a brand for special offers and deals. By contrast, only 5% of Facebook users and a paltry 3.5% of Twitter users follow a brand for […]
Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.
[…] Facebook for one main reason: to get deals. This week, yet another study concluded the same thing: 37% of Facebook users and 43% of Twitter users follow a brand for special offers and deals. By contrast, only 5% of Facebook users and a paltry 3.5% of Twitter users follow a brand for […]