Are your customers divorcing you? We’ve just been watching this short and snappy “Break Up” video again by the folks at Microsoft advertising. Consumers are divorcing brands on the grounds of bad behavior – i.e. not giving them a voice on your...
Business Week recently ran a special edition on “How We Buy” with two articles on social commerce covering reviews (Amazon) and retailing on/with social networks (Facebook Connect). Top takeouts below, and full articles archived for reference. Top...
Customer Reviews Software specialist Bazaarvoice has just published a useful report on the emotional power of participatory media “Participation Chains Connect Customers to Your Brand”. The report is noteworthy because it goes beyond the usual...
Erik Qualmann, author of Socialnomics, answers tough questions on social media in an interview with IDuniversity. Speed summary (and our take) of the top six questions and answers here. Q1: Isn’t Social Media just for kids? A: The evidence doesn’t...
Vignette (recently acquired by Open Text) has published a useful review of social media tools for organisations, which we’ve summarised in another post. In the report, Vignette included their own employee guidelines for social media guidelines...
Vignette (recently acquired by Open Text) has published a useful review of social media, entitled “Social Media in the Enterprise: A Step-by-Step Roadmap for Success”. Here are our top takeouts and top facts for you delight and delectation… Top...
Every year, since 1985, Deloitte publishes an Annual Holiday Survey gauging the expectations of 10,000 US consumers about the year-end holidays, the economic climate and related spending and purchase patterns. This year, in 2009, some interesting...
What do you get if you mix the ideas of Biz Stone, Reid Hoffman and Stephen Fry on the future of social media? The answer can be downloaded below or viewed here – the Founders and Chief Executives of Twitter and LinkedIn and the UK’s first...
Google has just launched a pre-beta version of Google Social Search that finds ratings, reviews and comments from people you personally know – specifically from people in your public social circle (respect, Google, social circle is a far better term...
“It’s about how you respond to them, not what you tell them” Gary Vaynerchuk, Winelibrary.com Best social media marketing advice… ever. From Gary Vaynerchuk, the guy behind Winelibrary.com and author of Crush it, who used social media to take his...
Socialnomics author Erik Qualman, and Global Vice President of Online Marketing for my ex-employer EF, has produced a new video (to accompany the [brilliantly] bombastic social media revolution video (also archived at foot of the post)), called...
Interesting post by Jordan Julien urging brands not to try running before they can walk when trying to monetize social media. The basic idea is that you need “social equity” (awareness, reputation, and engagement) to do social commerce. Julien...