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The Mass Media Break-Up and Social Commerce Make-Up

Are your customers divorcing you?

We’ve just been watching this short and snappy “Break Up” video again by the folks at Microsoft advertising.

Consumers are divorcing brands on the grounds of bad behavior – i.e. not giving them a voice on your website, and instead just bashing them around the head with 90s style brochureware and interruptive mass advertising…

Could social commerce be the grounds for a new video “The Make Up?”

Not coupons, but a new era of marketing where retailers and brands facilitate conversations between customers and curate their content?

Written by
Dr Paul Marsden
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digitalwellbeing.org

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.