Social Commerce

The Mass Media Break-Up and Social Commerce Make-Up

Are your customers divorcing you?

We’ve just been watching this short and snappy “Break Up” video again by the folks at Microsoft advertising.

Consumers are divorcing brands on the grounds of bad behavior – i.e. not giving them a voice on your website, and instead just bashing them around the head with 90s style brochureware and interruptive mass advertising…

Could social commerce be the grounds for a new video “The Make Up?”

Not coupons, but a new era of marketing where retailers and brands facilitate conversations between customers and curate their content?

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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