The breadth of social commerce solutions available combined with their fast evolving nature can make starting out with social commerce daunting. And with most businesses engaged with social commerce at an early experimental phase, running tests to...
Just incase anyone was wondering if Facebook was serious about transforming itself into a social commerce platform, the world’s favourite social networking platform is on a recruitment drive to recruit a team of Payment Operations Strategists...
So to round off 2009, the year of the realtime web, here are the top 10 social commerce highlights that captured our attention. 1 / 1-800-Flowers Claims First Retail Transaction Inside Facebook – at 11:50 am EST on July 8, 2009 1-800 Flowers...
With social media marketers increasingly seeking to monetize their efforts, the social commerce toolbox is growing. And it can be difficult to keep up with what’s out there. So here’s our attempt to organize social commerce into six...
It has become fashionable to knock social media marketing, the promotion of goods and services using social media. For example, BusinessWeek last week published an article likening social media marketing to snake oil, adding to the dodgy image of...
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect...
McDonalds do good quotes. Best of the bunch (until now) was McDonald’s CMO Larry Light of brand-journalist-not-brand-manager fame (Forrester have developed this idea recently in a new report on the death of the brand manager (reincarnated as...
Wishpot, the social bookmarking site that does universal wishlists and gift registries, is launching Wishpot Social Commerce, a new service allowing retailers and publishers to integrate Wishpot features directly into their websites. Wishpot Social...
More from Allurent‘s CTO Fumi Matsumoto in the Ecommerce Times on social commerce in 2010, offering 7 reasons to do social commerce, and 7 tips for doing it right (Allurent software powers Reebok’s and Charlotte Russe’s foray into...
We’re enjoying Honk, a Pandora for cars that does car recommendations based on your personality and interests (as well as age, gender, and lifestage) – and allows you to solicit opinion from your Twitter or Facebook contacts. And it...
Best Buy are continuing to trailblaze in the world of social commerce, establishing themselves in a big way in Facebook with a Best Buy store, gift ideas app and more. The “Shop + Share” storefront is slick, and allows you to browse all...
Inspired post by John Bell on the evolution of social shopping over at the Digital Influence Mapping Project. In addition to the standard social shopping fare of soliciting friends opinions, reviewing ratings or reviews by strangers or...