Social Commerce

Honk for Social Recommendations

We’re enjoying Honk, a Pandora for cars that does car recommendations based on your personality and interests (as well as age, gender, and lifestage) – and allows you to solicit opinion from your Twitter or Facebook contacts.  And it gives listings and local prices too…

Mashable cover Honk here, and yes it’s all a bit beta at the moment, but we think social recommender systems (AKA collaborative filtering) like Honk that make recommendation based on similarities in ratings and behavior are the shape of things to come in social commerce.

click image to enlargehonk

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

5 Comments Add New Comment

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