digitalwellbeing.orgHow to thrive in our hyper-connected world

Honk for Social Recommendations

We’re enjoying Honk, a Pandora for cars that does car recommendations based on your personality and interests (as well as age, gender, and lifestage) – and allows you to solicit opinion from your Twitter or Facebook contacts.  And it gives listings and local prices too…

Mashable cover Honk here, and yes it’s all a bit beta at the moment, but we think social recommender systems (AKA collaborative filtering) like Honk that make recommendation based on similarities in ratings and behavior are the shape of things to come in social commerce.

click image to enlargehonk

Written by
Dr Paul Marsden
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digitalwellbeing.org

digitalwellbeing.org

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.