Just as Yipit, DealRadar, and DailyFlock have emerged as clearing houses for group-buy deals from Groupon, LivingSocial et al, the group-buy phenomenon has given rise to another new business opportunity – marketplaces for buying and selling...
Head over to paywithatweet.com, and you’ll find an intriguing new social commerce model – where you can buy digital goods (music, software, ebooks, videos etc) and pay for them simply by tweeting them. It works like this; you simply...
There are two sides of the social commerce coin – helping people to connect where they buy, and buy where they connect. Whilst much of the current buzz around social commerce is about helping people buy where they connect – i.e. on...
Interesting headline survey results published this week from e-commerce conversion experts SeeWhy. In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social...
Social commerce site Ideeli, the US private sale club and Gilt competitor, has just launched ideelACCESS – a group-buy service for off-site (non-Ideeli) deals (press release). The first deal offered by ideelACCESS is with Spa Chakra, a chain...
Over at Gigaom, ShinyOrb co-founder Elizabeth Yin has posted a useful primer on social shopping; “e-commerce sites that facilitate interaction among customers as part of a shopping experience“. It’s jargon free, succinct and...
The future of digital marketing is… Well, the good folks over at Econsultancy have posted presentations answering just that question from their “The Future of Digital Marketing” conference with a wondrous range of insightful...
So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal. Even Twitter is cashing in on the group-buy craze. And now, Facebook has been ‘groupon-ed’, the Facebook marketing...
[UPDATE 11 July, 2010. Thanks to Daniel Hoffmann, who correctly pointed out this article’s characterization of @earlybird as an upcoming ‘group-buy’ service, was not strictly true insofar as there is no public indication that...
Conference Title: Bazaarvoice Social Commerce Summit 2010 (London) Presented by Bazaarvoice Date: October 6, 2010 Location: BFI IMAX at Waterloo, London, UK Theme: Make The Connection Delegate Fee: £395 +VAT (£69.13) = £464.13 (£100 reduction if...
Conference Title: Lift – The Social Commerce Summit Presented by OfficeArrow, Social Strategy1, Wharton Interactive Media Initiative Date: September 23, 2010 Location: Loews, Midtown Atlanta Theme: Practical, Applicable Ways That Social...
Conference Title: The Rise of Social Commerce Presented by Altimeter Date: October 6th and 7th Location: Four Seasons, Palo Alto, CA Theme: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Delegate Fee: $2000...