There are two sides of the social commerce coin – helping people to connect where they buy, and buy where they connect.
Whilst much of the current buzz around social commerce is about helping people buy where they connect – i.e. on social platforms such as Facebook, the flip side of social commerce – helping people connect where they buy – is where much of the compelling evidence lies.
Between them, social commerce software providers Bazaarvoice and PowerReviews have amassed a considerable body of evidence to show that publishing user reviews can;
- Increase traffic
- Improve conversion
- Enhance order value
- Reduce returns
Here’s a quick downloadable summary of their evidence – the case for user reviews – that we’ve prepared for a client asking for supporting evidence. Click through to download from Slideshare.
Social Commerce: The Case for User Reviews
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