Joining the ranks of The Gap and Dell, Mercedes is venturing into the Group Buy arena – allowing consumers to club together and buy its diminutive Smart car at a group discount (-22%) off list price. Trialling the group-buy deal in China, on the...
Interesting post over at TNW (with useful commentary on PSFK) by David Reinhardt on five trends shaping the future of social media – online media supporting social interaction and user contributions. Here are the trends – all falling within the...
Another great post on social commerce by Paul Chaney over at Practical Ecommerce, addressing four common issues people may have with selling on Facebook – the world’s favorite social network that is morphing itself into a digital mall. Why Sell on...
Thoughtful post from Altimeter founder and author (Groundswell, Open Leadership), Charlene Li on four phases through which Altimeter believe organizations will evolve as they embrace social commerce – leading to a fundamental reorganization of how...
Here’s a speed summary of this week’s article in the Economist on social commerce, “Online shopping: Selling becomes sociable”. Good fodder for convincing the CXO that your retail strategy needs to go social. Key takeouts; E-commerce is becoming...
Brian Solis has joined the social commerce train with an interesting post on the Rise of Social Commerce, summarizing some key facts, and discussing a forthcoming social commerce report by Lora Cecere of the Altimeter Group (which is hosting the...
So here’s a novel use of social commerce – as an alternative to a holding “under-construction” page whilst your site is being updated. Apparel fashion retailer Uniqlo has been running a social commerce campaign – dubbed “lucky counter” whilst...
In the unlikely event you missed it, Apple launched Ping last week, a social network for music with a Facebook/Twitteresque activity stream, and that is deeply meshed into the ubiquitous iTunes store. 160m credit card accounts users can follow...
As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010. Click through to slideshare to download deck...
The web is still digesting last week’s Gap social commerce promotion that generated $11m sales in one day. Hosted on the group buy Groupon platform, the “$25 for a $50 certificate” is one of the most successful social commerce events to date...
Here’s last week’s fantastic social commerce webinar/podcast on group buy hosted by Opus research/Internet2Go, featuring Yipit co-founder James Moran, Close.ly CEO Perry Evans and Internet2Go Senior Analyst & Program Director Greg Sterling. Full of...
Here’s yesterday’s PBS (WHRV – HearSay with Cathy Lewis) show on Groupon and the associated couponing trend (back on the rise in the US). PBS Show on Groupon (50min) The show includes the flurry of usual statistical suspects (below) and runs for...