Social Commerce

"A Like Button on Every Shelf in Every Store": 5 Social Media Trends and Social Commerce Opportunities

Interesting post over at TNW (with useful commentary on PSFK) by David Reinhardt on five trends shaping the future of social media – online media supporting social interaction and user contributions.  Here are the trends – all falling within the meta-trend of convergence – and our initial thoughts on the opportunities they present for social commerce

1. Identity will become embedded in devices: Social media identities will be used to set up devices, and propagated into all applications.

  • Opportunity for smart app-based loyalty programs and deal feeds that use social media identities to personalize communications?

2. Online sharing will become embedded in media life: With social identity embedded into the devices we use daily, social sharing will become an integral part of the way we enjoy media on our regular TV’s, DVD players and music players

  • Opportunity for “A Like Button on Every Shelf in Every Store” where shoppers ‘like’ stuff they see whilst browsing in store (as well as a new generation of e-commerce enabled viral marketing – “saw this and thought of you” shares – where shared content/likes/links and commentary links through to online stores)?

3. Location will be embedded into all activities: Location aware devices will employ pre-emptive use of location to alert the user to things or people nearby that may be of interest.

4. Smart devices and web apps will automatically check-in and post updates: Identity aware devices, empowered by embeddable RFID tags, will allow this type of technology to spread beyond the mobile phone.

  • Opportunity for smart gifting? A year’s supply of Nespresso capsules, auto-reordered by the connected coffee machine hooked up to the ‘internet-of-things’ when stocks are low…

5. Social networking will redefine how large organizations communicate: Collaboration will no longer be limited to sharing documents and version control, but will expand to the ability to find colleagues by shared interest and collaborate seamlessly in a multi-channel environment.

  • Opportunity for “buying club” plugin for corporate social networks – like minded colleagues with similar tastes club together to buy in bulk?

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

0 Comments Add New Comment

  1. The five trends you have highlighted are very relevant. My company works in this space and our offering is looking at being the go to site for social sharing. We believe the next couple of years w ill be very interesting for this space, the differentiators could be ease of use and stickiness of the services.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.