A new private flash sales club site a (members-only online designer outlet store running time-limited deals) has just launched in the UK, Tagadas, a Vente Privée/Gilt for parents, selling hip baby/kids wear (similar sites in the US exist...
So it’s the season of social commerce love – brands and social commerce platforms in all sorts of exotic combinations. Hot on the heels of Gap’s promotional affair with Foursquare/Twitter/Facebook, the retail giant is getting it on with group-buy...
Gap have extended their BlackMagic social media campaign exclusively for Foursquare users until August 22nd, extending last week’s one day Facebook-Twitter-Foursquare event promoting the launch of their new women’s black pants; 25% of all in-store...
Being able to booking a flight at 30,000ft on Facebook is something of a first. Delta airlines is the latest business to set up shop on Facebook – the f-commerce store allows people to search, book and pay for flights within Facebook – which happens...
So P&G are developing quite a taste for f-commerce – selling on Facebook. In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support...
You can’t buy a Dell on Facebook (yet). But you can of course keep up with what’s new at Dell – deals and products – from their Facebook page news feeds and via a customer support app, you can get support directly from within Facebook. And now you...
Here’s a short downloadable presentation on three ways the luxury sector is using social commerce – selling with social media – to drive sales for premium upscale brands, but without discounts and deals and whilst retaining and image of exclusivity...
You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programs on Facebook, using Foursquare to offer discounts for mayoral checkins, learning from Dell...
The good folks at ZippyCart.com, the reviews and comparison site for e-commerce shopping carts, have put together a nice infographic (below) summarizing the evolution of e-commerce, providing a context and pointing to four trends patterning e...
Consultants Booze & Co have published a social commerce report entitled: The Rise of Social Apponomics How Social Media and Apps Are Transforming E-Commerce. You can download the report here, but for the time-poor here’s a quick speed summary. Speed...
Forbes has just published a useful introductory ‘birds-eye’ overview of social commerce (archived below) – explaining how social commerce is driving the fortunes and future of e-commerce. It’s a useful teaser/primer for management, social media...
ATM or bank clerk? Self-service or live-service? Which do you prefer? A new Havard Business Review article – Why Your Customers Don’t Want to Talk to You – suggests, on the back of recent research, that your customers don’t want to talk with you...