Social Commerce

“Does My Butt Look Big in This?” Emerging Trends in Social Commerce (Presentation)

As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010.  Click through to slideshare to download deck.

Bottom line (pun intended ;-) ) – the social commerce sweet-spot is where brands and retailers monetize their social media investment by helping shoppers use their social intelligence to make smart shopping decisions (i.e. ‘social learning’ from the experience and opinions of others… answering the perennial and profound question of “does my butt look big in this?”).  Enjoy.


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

7 Comments Add New Comment

  1. Paul Chaney says:

    As innocently as I can say this, her butt looks just fine from where I sit. :-) Moving from "butts" to "faces," what is the source of Mark's quote? Lastly, IMHO yours are the most authoritative posts on this topic I've seen to date, and since I am tasked with covering this beat, I routinely review your content. And, should you make it a practice to show attractively crafted body parts, I might visit much more often!

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