As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010. Click through to slideshare to download deck.
Bottom line (pun intended ;-) ) – the social commerce sweet-spot is where brands and retailers monetize their social media investment by helping shoppers use their social intelligence to make smart shopping decisions (i.e. ‘social learning’ from the experience and opinions of others… answering the perennial and profound question of “does my butt look big in this?”). Enjoy.