digitalwellbeing.orgHow to thrive in our hyper-connected world

“Does My Butt Look Big in This?” Emerging Trends in Social Commerce (Presentation)

As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010.  Click through to slideshare to download deck.

Bottom line (pun intended ;-) ) – the social commerce sweet-spot is where brands and retailers monetize their social media investment by helping shoppers use their social intelligence to make smart shopping decisions (i.e. ‘social learning’ from the experience and opinions of others… answering the perennial and profound question of “does my butt look big in this?”).  Enjoy.

Written by
Dr Paul Marsden
Leave a Reply to ranjith Cancel reply

7 comments
digitalwellbeing.org

digitalwellbeing.org

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.