Here’s a roundup of top 10 useful infographics summarising the burgeoning group-buy field – including the most excellent interactive infographic on Groupon deal revenue from data visualiser Paul Butler (#2 below, plays nice with new browsers only)...
In the penultimate of our current series on f-commerce, the use of Facebook to deliver a social shopping experience, here’s a roundup of 80+ practical tips from industry pros. Which of these tips you find most insightful and useful? And let us know...
F-Commerce, the use of Facebook to assist in the buying and selling of products and services, is new, controversial, and next to group-buy, the hottest thing in digital retail right now. We’ve been summarising the state of the f-commerce nation in...
Should brands, retailers and businesses bother investing time, effort and money to sell with Facebook? Yesterday, market research agency, Forrester, published a report “Will Facebook Ever Drive eCommerce?” answering the question with a NO and with...
We’ve long thought that elephant in the social commerce corner was TV, and that next-generation TV will have social and commercial layers built-in. French Connection made an early attempt linking YouTube to stores with their ‘plinking’ (product...
When people talk about f-commerce – Facebook-enhanced retail – what typically comes to mind is the f-store, the Facebook store. If might be a faux-store – a ‘fake’ store(front) that doesn’t actually support transactions, but simply drives traffic...
With Facebook-enhanced retail (f-commerce) emerging as the new darling of the e-commerce world, here are some examples (with screenshots) from big and innovative brands deploying f-commerce in the form of f-stores. As we’ve previously noted, f...
“It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon” Sumeet Jain, Principal, CMEA Capital “In three to five years, 10 percent to 15 percent of total consumer spending in developed...
Useful post over at UTalk Marketing on social commerce trends to watch, curated by Caroline Perry and with input from (Tribal) DDB UK, OMD, PHD, MePlease, Starfish 360, Steak Media, and wrapped up by PSFK. The article is a teaser for the upcoming...
Our web and twitter alerts for “f-commerce” have gone berserk over the last few days, overflowing our feed boxes. So here’s the latest on who’s saying what in the fabulous world of f-commerce… Ruth Mortimer: Marketing Week “Brands must believe the...
A couple of interesting UK articles out on f-commerce – one by Dawinderpal Sahota of Computing Magazine arguing that Facebook has a limited future in e-commerce, and the other by Jake Hird of Econsultancy who argues, on the contrary the...
Published this month, Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki is the buzz of the business book world. Here’s a speed summary of the charismatic VC’s (and former high profile Apple marketer) new take on why you...