Okay, so you’re in-store and in line for the fitting rooms with an armload of try-ons. ‘Sorry, max 4 items only’ says the sulky ‘I’m-a-model-really-and-shouldn’t-be-here’ sales assistant. Cue Swivel from Facecake – Facebook enhanced fitting rooms...
Useful stats from Local Offer Network (LON) that runs the group-buy deal aggregator service dealradar.com… Contact research[at]localoffernetwork[dot]com to request the full report, but here’s what you need to know… The US group-buy market for local...
Quick 10 point summary and embed of a useful presentation by The Futures Agency‘s Gerd Leonhard on the rise of the social consumer. It’s big picture, thought provoking stuff: Technology takes power from brands and retailers and puts it in the...
For practical insight and astute advice in all matters social commerce, no one comes close to Paul Chaney, the ‘Social Retailer’ over at Practical Ecommerce and lead participant on the active LinkedIn group Social Commerce: Selling with Social Media...
Jesse Stanchak over at SmartBlogs has listed some high-profile social commerce #fails sub-optimality from big companies. J.C. Penney “like-gating” on it’s f-store (making people like the page to shop), and not offering any personalisation; the...
The Scobleizer has turned his eyes to social shopping – and has just interviewed social shopping start-up Wantlet – a service built on Facebook that allows you to ‘check-in’ to products that you want, rather than places you are… It’s an interesting...
Groupon should have been the brainchild of the media industry, not Andrew Mason. But it wasn’t. Media economist and Jack Myers suggests in the Huffington Post that legacy media companies (TV, magazines, newspapers, etc such as Viacom, Disney, CBS...
Summary of a useful post over at Mashable by Macala Wright Lee, retail consultant and publisher of FashionablyMarketing.Me. In a nutshell Macala outlines five Facebook-first successful social commerce strategies (although 1 and 2 appear to be...
So the annual pilgrimage of all things and people of a digital persuasion to SXSW (South by Southwest Interactive) is over, but the event lives on in some lovely creative stimulus in the form pictorial social commerce insights, captured by event...
LivingSocial, the Amazon-backed #2 group-buy site that takes 35% commission (as opposed to Groupon’s 50%), sold only 115 group discount coupons for it’s latest deal – not surprising considering it was for one night stay at a hotel for $10,000 (for...
Bloomberg is reporting that group-buy site Groupon is in talks with banks about an initial public offering that would value the online local advertising platform – with its 70 million users in 500 cities – no lower than $15 billion, and as high as...
As more business consultants weigh in on social commerce, here’s a quick summary of Cap Gemini’s introductory perspective on the subject, from Jo Lewis covered in The Rise of Social Commerce: Re-designing the shopping experience. What is social...