Check-in to Products Not Places – Scoble on Social Shopping Startup ‘Wantlet’

The Scobleizer has turned his eyes to social shopping – and has just interviewed social shopping start-up Wantlet – a service built on Facebook that allows you to ‘check-in’ to products that you want, rather than places you are…

It’s an interesting idea, allowing people to connect via stuff they want via a “want” button (as opposed to a like button).  But rather than use the ad-supported/affiliate model as proposed by Wantlet’s Kristian Luoma, our minds immediately turned to the potential for Tuangou – and the role that something like Wantlet could play in helping people self-organize to negotiate a group-discount (and taking a cut – demand-led group-buy).

It’s worth watching the interview – as Scoble asks some good questions, and makes some smart suggestions about the business model behind Wantlet.


Written by
Paul Marsden

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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Written by Paul Marsden