Social Commerce

All you ever wanted to know about Group-Buy in 10 infographics

Here’s a roundup of top 10 useful infographics summarising the burgeoning group-buy field – including the most excellent interactive infographic on Groupon deal revenue from data visualiser Paul Butler (#2 below, plays nice with new browsers only).

Whilst the social commerce world appears to have  a full-on case of f-commerce fever right now, group-buy is the big beast in social commerce…  and it has the bucks to show it.

Groupon alone reported $760m revenue in 2010, up from $33m in 2009, with 51m subscribers, and is now active in 565 cities (vs. 30 in 2009) with 4000 employees (vs 120 in 2009).  And like other group-buy businesses Groupon is expanding from local to national flash sales (12% of Q4 revenue came from national/online deals) (Source WSJ).

Like f-commerce, group-buy comes in three flavours – on Groupon (or competitor intermediary), on your website, or on Facebook. More on that in an upcoming post.

1. Groupon Facts & Figures by Aman Kumra (March 2011)

2. You’re looking at $480M of Groupon’s gross revenue by Paul Butler (see here for legendary interactive version (IE not supported))

3. The Inevitable Rise (and Inevitable Fall?) of Groupon by OnlineMBA (Jan 2011)

4. If Groupon Flipped Their Model, Could It Unleash the Power of Networks? by Emergent by Design (Jan 2011) The answer is yes, by the way.

5. How Effective are Groupon Promotions for Business by MyCouponCodes (Dec 2010)


6. The Social Buying Universe by Flowtown (Oct 2010)

7. Groupon Revealed: The Pros and Cons by SiteJabber (Oct 2010)

8. The Visual Bible to Daily Deals Services: How Do Daily Deals Sites Work and How Do They Make Profit? by DailyBits

9. Group Couponing: How it Works by Paul Jacobson

10. Where it all began: The History of Coupons by





Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.