Social Commerce

Social Commerce on TV: TV Social Shopping – Buy What You See With Friends

We’ve long thought that elephant in the social commerce corner was TV, and that next-generation TV will have social and commercial layers built-in. French Connection made an early attempt linking YouTube to stores with their ‘plinking’ (product linking) YouTique, but here’s a concept app (codenamed GOAB) from digital agency Syzygy that takes the idea a step further – turning your handset (tablet/mobile) into a socially and commercially-enabled TV remote (more here).

What do you think?  Could this kind of technology change the game for TV (social) shopping?

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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