Reviews software company PowerReviews has released an interesting infographic sharing some in-house data that illustrates that every review shared on Facebook generates $15.72 in sales, that 70% of reviews shared to Facebook generate further...
Jargon aside, social commerce can be summed up by the Latin proverb “A wise man learns by the experience of others; a fool, by his own” – it’s about helping shoppers shop with their social intelligence. If you haven’t already seen it, here’s a...
Want to convince yourself, your boss or your client about f-commerce, selling with Facebook? Show them this image – its a logo-mosaic of big retail brands already selling with Facebook. It’s persuasion by example, numbers and notoriety. You can...
Several months ago, we reported that Coca-cola was deploying real life Facebook like machines as an event marketing tool, in a similar way to the current trend for car manufacturers at car shows (see Hyundai and Renault videos below). Whilst real...
Here’s an evolving directory of major brands and retailers selling on Facebook curated from Social Commerce Today, our f-commerce FAQ, Steve Hall’s Facebook Store Finder and a recent post by Jake Hird over at eConsultancy. Please submit any others...
We’ve just finished re-reading Martin Oetting’s most excellent book on word-of-mouth and brand advocacy “The Ripple Effect”, interpreting it in the context of social commerce. The Ripple Effect argues – with supporting new evidence – that if you...
Great post over at Practical Ecommerce from Sig Ueland on the current top 51 Facebook stores, by Likes (alas not sales). What’s interesting is not so much the ranking, or the stores themselves, or even the store owners, but what’s getting sold on...
If you are considering selling on Facebook, what should you sell? The short answer we suggested yesterday, was that f-commerce is best suited to sale of products most likely to be purchased on impulse – fun products that provide immediate...
What’s the most important thing to know about selling on Facebook? Ask Facebook commerce specialists such as Dean Alms of Milyoni and Jeff Sable of Moontoast and it won’t be long before the word IMPULSE comes into the conversation. The one thing...
An interesting article over at the Chicago Tribune give an primer to the newly dubbed SoLoMo sector (social-local-mobile) and asks if the winning strategy is to clone and conquer… Nice nostalgic flash-back from the MD of Chicago incubator Sandbox...
Here’s the latest social commerce infographic to hit the Web, this one from social commerce startup Spinback (e-commerce sharing plugins), which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media. Expect to see the other big...
Here’s an interesting psychological study – a collaborative effort from the University of Dallas, East Carolina University and Texas University – published in the Journal of Marketing, looking at the impact of (fake) social features on a website –...