Social Commerce

F-Commerce for Retailers: One Image to Persuade You [Download]

Want to convince yourself, your boss or your client about f-commerce, selling with Facebook?  Show them this image – its a logo-mosaic of big retail brands already selling with Facebook.  It’s persuasion by example, numbers and notoriety.

You can download a PPT and Keynote version here to edit, ruminate upon, stick on a wall or embed in a pitch.

We’ll do another for consumer brands (as opposed to retailers) soon and share that too (we’re using these images in an upcoming whitepaper on future trends in f-commerce).

Of course, just because everybody else is doing f-commerce, doesn’t mean that you, your boss or your clients should give f-commerce a whirl too.  Perhaps these retail brands are all mad and delusional.

But sometimes, just sometimes, taking the cue from industry leaders can be a smart way forward.

click for larger version – or download the image as PPT/Keynote


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

6 Comments Add New Comment

  1. Hi Paul,
    Specifically, are those retailers who sell directly on Facebook (“on-canvas”), or more generally, retailers whose boutique is in some way connected to Facebook?

  2. I agree it would be great to see not only who is selling end-to-end on Facebook (not just a canvass clicking to their regular store), but also who has a seamless shopping cart between their ecommerce and fcommerce stores. Giving consumers a choice of when to add-to-bag and when to purchase their items.

    We believe our 4CsX platform is the first to power live sites that have ANY-channel commerce through one single CMS control panel.

    It would also be great to see a feature list of the fcommerce stores – who is really pushing the envelope and deploying features in their stores that actual leverage social gestures, data and UGC media.

    Great to see this space expand. We are just seeing step one of f-commerce right now.

  3. Paul, here’s an interesting piece of data.

    When we analyzed NYC’s and SF Bay area’s brick-and-mortar retailers which have websites, 38% of them also have Facebook presence. But ONLY 0.1% of those are actually listing their full/partial inventory on FB.

    Something to think about.

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