Social Commerce

Infographic: Facebook Shares Worth $2.10 Incremental Sales, Convert at 10.9%

Here’s the latest social commerce infographic to hit the Web, this one from social commerce startup Spinback (e-commerce sharing plugins), which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media.

Expect to see the other big marketing groups (notably Omnicom, Publicis, Interpublic, Dentsu, Havas and Aegis) make acquisitional forays into social commerce as they compete for WPP’s #1 spot.

Headline data:

  • $11m – one day’s sales for GAP on Groupon
  • 1000 – Pampers diapers sold in one hour on its Facebook store
  • $3.25 average sales a Facebook share generates for Ticketfly
  • 42,000 – Facebook shares in one day for LivingSocial Amazon deal
  • 10.9% conversion rate of Facebook shares for Spinback clients
  • $2.10 average incremental sales generated by a Facebook share

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

16 Comments Add New Comment

  1. So the question is, how do you encourage shares for the products listed on your fan page?

    At VendorShop, we recognised this quite some time ago and developed plugins that incentivize your fans to share your products to their own walls. This creates a win win for everyone, discounts for fans and viral campaigns for page owners.

    It’s not enough to open a shop on fb, sit back and expect it all to happen, you have got to engage your fans, give them discounts if they share, give them coupons if they get their friends to like a share. This way, you embrace what it means to be social and you reward your fans for helping you do that.

    Our view is, if we can give you the tools to do this automatically and help your business grow, then our business will also grow.

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