Sales via social commerce are expected to reach the $30bn mark within five years says a Booz&Co report. However, in order for that to happen four things are going to have to change. Address Security Concerns Engage via Mobile Devices Encourage...
I’m planning a trip that will require flying. Being a frugal shopper, my normal routine involves scouring sites like Kayak, Travelocity, Orbitz and others looking for the least expensive airfare. A new website spotted by our friends at...
So two e-commerce experts, Get Elastic‘s Linda Bustos and 8thBridge‘s Wade Gerten, have weighed in on the news and ensuing debate that a number of brands including JC Penney, Gamestop, Nordstrom and GAP are shutting up shop on Facebook...
4 weeks, 2127 sales – 1 sale per 8 fans – and a 200% (32,810) increase in Facebook ‘Likes’. That’s what the Heinz temporary popup gift-shop on the brand’s UK Facebook page delivered in October 2011 (covered here...
Last week, an article on financial news site Bloomberg.com took a derogatory tone when it reported on the future of f-commerce. Its case was built based on the number of companies that had closed the doors on their Facebook stores – Gamestop...
Large or small, companies of all sizes use social media for marketing. As a case in point, three entrepreneurs who are co-founders of start-up companies, along with a representative of @Walmartlabs were given the opportunity to share their own...
Facebook brand pages are emerging as an ideal platform for executing flash sales around products. In a recent study published jointly by the CMO Council. 79% of consumers say they are using social media to take advantage of special offers and...
Last Monday we noted that the popular household cleanser in the UK, Cillit Bang, had launched a Facebook exclusive pop-up store to offer its new multi-use version in advance of a nationwide launch in stores. Recently, Domino’s Pizza UK...
Everyone in social media circles is salivating over Pinterest, or so it seems. Social commerce site Lockerz recently unveiled its own version of Pinterest, but with a spin – users earn points (called PTZ) for posting and sharing content. The...
I play Angry Birds on my mobile device. At least I did until my 11 year old grandson outscored me so badly I was shamed into quitting. Now that the game has officially launched in Facebook, I may pick it back up. The game retains its original...
When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of Fab.com means that it should not be far behind. The site, which started as social network for gay and lesbian users, has morphed...
Whilst people are talking about how “Social TV” – TV technology that supports social interaction – will be the Next Big Thing (“Everyone says that social television will be big. I think it’s not going to be big — it’s...