Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online...
It comes as no surprise that Titanic is one of the biggest grossing films ever. With the anniversary of the ship’s sinking coming up this Sunday and the movie’s recent release in 3D, Titanic super fans are coming out of the woodwork and also...
Useful study from Forrester Research’s Gina Sverdlov on Facebook fan-economics. Using regression techniques, the study provided evidence to support the insight that your Facebook fans are more your most valuable customers (customer value =...
[hr] Today’s article is sponsored by Milyoni: The Leader in Social Entertainment [hr] Hot on the heels of the picture-tastic Facebook Timeline rollout for business pages, Facebook has snapped up photo-sharing app Instagram for $1bn...
Speed Summary: Social Impact Study, Replicator Theory and the Share-To-Purchase Funnel [Infographic]
In cognitive philosophy “a scholar is just a library’s way of making another library“. Libraries need scholars to replicate. In a similar way, in social commerce “a customer is just a business’s way of making another...
What is the value of a Facebook share and how does it compare to Twitter? Those are questions online event service Eventbrite asked in 2010 and came up with the following numbers: one share on Facebook equaled $2.52 and a share on Twitter equaled $0...
Interesting Reuters press release on the VC rush to social commerce – e-commerce with social media – citing 10 recent examples that together have landed $302M in recent investment. BeachMint, which sells apparel, jewelry, shoes and other...
If you want to succeed in social commerce either as a vendor or service provider, you’ll need a competitive ‘positioning’ – a ‘reason to choose’ over Amazon, Google and Facebook… Take the group-buy space...
Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence. Taken from the shopper rather than the seller perspective, the infographic explains how we use...
Pinterest is gaining ascendancy as a vital social commerce “goto” channel. For instance, Mashable is reporting that home goods store Wayfair has discovered that referrals coming from Pinterest are more likely to result in a purchase and...
Think we’ll be seeing a whole lot more of these timeline formatted infographics… Here’s the first out of the block on social commerce with some key dates from visual.ly and sponsored by VoucherCodes. The concept is great but the...
We know how not to sell on Facebook (mirror your e-commerce site in Facebook), but how do you sell effectively in Facebook? A leading e-commerce app for Facebook, VendorShop Social, has analysed vendors using their app and found that fan exclusives...