Social Commerce

Data Says: Fan Exclusives Key to F-Commerce Success

We know how not to sell on Facebook (mirror your e-commerce site in Facebook), but how do you sell effectively in Facebook?

A leading e-commerce app for Facebook, VendorShop Social, has analysed vendors using their app and found that fan exclusives are the key to successful sales on Facebook (>$1000).

  • 79% of businesses selling successfully on Facebook launched a new product or ran promotions that were exclusive or offered to Facebook fans first.
  • 62% of businesses selling successfully on Facebook had some sort of special pricing or value added offers elusively for fans.
  • 67% of businesses selling successfully on Facebook promoted a product directly to their wall or via twitter at least once per day.
  • 88% of businesses selling successfully on Facebook had less than 50 products for sale at any one time during the month.

Chris Small, CEO or Vendorshop Social sums up

Where businesses create a unique experience for their fans by for instance creating buzz around a new product launch with an pop-up store or rewarding fans with exclusive offers or special deals they are much more likely to be successful

This make real sense; for f-commerce to shift stock – it needs to offer something that traditional e-commerce sites and marketplaces such as Amazon don’t or can’t. Understanding f-commerce as fan commerce, and Facebook as a platform for running retail events for your loyal enthusiasts is a smart way to differentiate traditional e-commerce and f-commerce. Think of it as loyalty marketing with ROI built in, where VIP access to new and special products through pop-up retail events keep fans coming back for more – and bringing their friends.  It’s a world away from Amazon and traditional e-commerce.

Check-out VendorShop Social’s short insight video on how to sell on Facebook.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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