Consumer Psychology Social Commerce

Shopping with Social Intelligence: How it Works [Infographic]

Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence.

Taken from the shopper rather than the seller perspective, the infographic explains how we use our social intelligence – our ability to understand and learn from each other and profit from social situations – to shop smart.

Rebecca took our original post on the social psychology of social shopping that’s been the subject of a number of reports, articles and other infographics and summarised the key points. A useful creative stimulus, we hope, for you when planning how to sell in social media.

Long story short – to sell successfully in social media you’ll need to offer social utility; a social service that helps people find social solutions to problems or solves social problems.  Helping people shop smarter with their social intelligence is one way of delivering this value proposition… (click here for full size image).


Today’s article is sponsored by Milyoni: The Leader in Social Entertainment


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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