Another land grab in ‘Now Economy’ and the world of ‘convenience tech’, on-demand tech designed to save you hassle, time and effort. This week Amazon is launching two ‘Uber for X’ on-demand services. Amazon Home Services: Handpicked Pros, Upfront...
Mashable calls ‘Magic‘ the logical extreme of the ‘Uber for X’ economy. Magic is an on-demand mobile service where you simply text whatever you want – yes whatever you want – to Magic’s number, and they’ll get you it for a pre-agreed fee, paid on...
Another $1.7m funding for ‘convenience tech‘ as the digital industry rolls with the realisation that we only live for a few hundred months, so saving you time is saving you the most precious commodity that exists. Part of the Uber-for-everything...
Can you spot 20 hashtags of recent Internet happenings in this artful piece of content marketing commissioned by digital innovation group Syzygy? Each hashtag corresponds to a digital insight that could usefully inform your digital strategy. Check...
2014 was another wondrous year for Content Marketing – so here’s a selection of the finest examples of the year’s content marketing on Twitter in an infographic Now That’s What I Call Content Marketing 2014 [PDF, editable Keynote]. In 2014, B2C...
Whilst Uber, the disruptive on-demand mobile taxi service, gets bounced from court to court in Germany – today it’s been banned again, before undoubtedly being unbanned, again – the rest of the world is progressing quite nicely with Uberfication...
Uber, the on-demand ‘driver for hire’ mobile service (ODMS) has become the poster-child for digital disruption and ‘convenience tech’. Uber, bank rolled by Google, is disrupting (destroying) traditional taxi services by delivering more...
What do top fashion models – Gisele Bündchen, Candice Swanepoel, along with Naomi Watts and virtual icon Hatsune Miku have to do with content marketing? Everything. Here’s a short deck for download that explains all What the ?#%& is Content...
Google has just published a report segmenting ‘Gen C’ (connected consumers) into three ‘seeker’ profiles based on their primary motivation for going online Entertainment seekers Connection seekers Information seekers Logically enough, Google...
Content sells, but which type of online content sells best – celebrity content – such as celebrity endorsements, or customer consumer such as customer reviews? Both types of content have good track records on boosting sales; celebrity endorsements...
Birchbox, the popular beauty box subscription service, received a $60m cash injection this week valuing the subscription commerce startup at a cool $485m. Reporting 800,000 subscribers, and with estimated revenues north of $125m, Birchbox is a next...
Today, the NYPD is reaping the rewards of outsourcing content production in it’s #myNYPD content marketing campaign to unpaid consumers. The good news is that campaign has become a huge success – the request from the NYPD for people to tweet a photo...