Digital Trends

Native Advertising: Not Evil, Just Dumb

There’s a great article on native advertising in the Guardian today (thanks Dom Waghorn) by ad thought leader Bob Garfield. The gist of the article is that although native advertising (aka sponsored content/advertorials/astroturfing) has been...

Content Marketing: Beyond Vanity Publishing

Most content marketing is vanity publishing, and content marketing agencies are the new vanity press. Vanity publishing is publishing where the publisher pays, not the audience – and where the primary reason for publishing is usually self...

Top 25 B2C Content Marketing Techniques 2014

So here are the top (most popular) consumer content marketing techniques used, according to the useful 2014 State of the [Content Marketing] Nation presentation from Content Marketing Institute: B2C Content Marketing 2014 benchmarks, budgets, and...

digitalwellbeing.org

digitalwellbeing.org

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.