Consumer Trends

NYPD: How not to do content marketing

Today, the NYPD is reaping the rewards of outsourcing content production in it’s #myNYPD content marketing campaign to unpaid consumers.

The good news is that campaign has become a huge success – the request from the NYPD for people to tweet a photo of themselves with police officers – along with #myNYPD hashtag has resulted in #myNYPD becoming one of the top trending terms on Twitter. Kudos!

The bad news is that people are busying themselves posting images of police brutality.

What was the NYPD expecting? Officers with kittens?

It’s as if a bad idea from some forgotten UGC-tastic social media past – before we knew about Sturgeon’s Law (90%+ of all content – including UGC – sucks) – fell into the future that is today. 

It’s a salutary lesson for brands.  When it comes to content marketing – think very carefully about to whom you outsource content production.

screenshot_259

Author

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

46 Comments Add New Comment

  1. sudoku says:

    Thank you very much for your post, it makes us have more and more discs in our life, So kind for you, I also hope you will make more and more excellent post and let’s more and more talk, thank you very much, dear.

  2. animal jam says:

    I just want to say thanks for your wonderful post, it is contain a lot of knowledge and information that i needed right now. You really help me out my friend, thanks!

  3. halloween says:

    Great blog and I love what you have to say and I think I will tweet this out to my friends so they can check it out as well. I like what you have to say great article. keep blogging the good stuff

  4. yoob says:

    Thank you for giving posts and articles were very amazing. I really liked as a part of the article. With a nice and interesting topics. Has helped a lot of people who do not challenge things people should know. You need more publicize this because many people. Who know about it very few people know this. Success for you….!!!

  5. b612az.com says:

    Alot of blogs I see these days don’t really provide anything that I’m interested in, but I’m most definately interested in this one. Just thought that I would post and let you know. Nice! thank you so much! Thank you for sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.