If your brand’s online engagement stats are through the roof, then you should be worried. An interesting study looking at digital engagement (measured by time spent interacting) and user happiness from Thrive Global and Moment has found a...
Time-saving experiences can boost happiness by 8%. That’s the finding of a new international study published in the scientific journal PNAS. And it’s the reason why a key goal of positive CX and UX should be to save people time...
Trend spotting outfit Trendwatching has published a 60-page report on the Future of CX with two key insights. The report is free and a worthwhile read – it provides an original, practical and evidence-based framework for predicting what will...
Want to change someone’s behavior? There’s an app for that. Whether you’re in marketing or management, one of your key jobs will be to influence people and bring about behaviour change (consumers, partners, colleagues – or...
Extensive use of on-demand apps is linked to narcissism. Especially if you are a Millennial. Specifically, if you are a Millennial (i.e, aged 18-35 in 2016) and you use more than a couple of on-demand apps such as Uber or Instacart, then you are...
In preparing a report on the psychology of wearable tech at the London College of Fashion, I’ve found ‘Enchanted Objects: Design, Human Desire and the Internet of Things’, by MIT’s David Rose, consistently thought-provoking. For consumer brands...
Within a week of launch, the location-based augmented-reality game Pokémon Go already enjoys more daily active users in the US than Twitter, more minutes per user than Facebook, and has supplanted Candy Crush as the most successful mobile game of...
At last week’s Digital Innovation Day 2016 in Frankfurt, I outlined a new vision for CX – one not focused on people’s problems but on people’s wellbeing, and using insights from positive psychology – the science and...
If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on our craft right now. Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective...
A simple caption can boost advertising effectiveness by 17% as measured by effect on purchase intention. New Ohio State University research published last week in the Journal of Consumer Research (open pre-publication access) by Christopher Summers...
CX is something of the new black in digital right now. CX is the tech industry’s push to humanise UX – UX by definition was product-focused (you are a user of a product (or service) – and that puts the product at the centre). CX...
What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map. Client Empathy Map (PDF template) The Client...