Wondrous example of where social commerce is headed – 16apps.com. Just add in your social logins (facebook, twitter, lastfm etc) and it scours your data and recommends best iPhone apps for you. Genius. Functionality doesn’t quite live up...
Some interesting results from e-commerce specialist for luxury brands CreateTheGroup.com (Burberry, Donna Karan, Fendi, Juicy Couture, Louis Vuitton, Marc Jacobs, Tom Ford, Stella McCartney…) Since launching a social commerce platform for...
David Carr has posted an interesting overview of the non-financial impact of social media for marketers, with some groovy images, including a social media onion. In a nutshell, David argues that non-financial impact of social media investment can be...
Crowdsourcing, or “cloudsourcing” (outsourcing work to the cloud – as some are calling) is perhaps one of the most mature areas of social commerce. It works like this – you pay online (the e-commerce bit) to get a task done...
Piryx is an Austin based social commerce company that offers a payments processing linked to social networking and micro-blogging platforms. Here’s how it works (and see video below). Pyrix has been showcasing its wares at DEMOfall 09 –...
A recent (March 09) research report by Michael A. Stelzner on How Marketers Are Using Social Media to Grow Their Businesses, based on input from 900 marketers. Top line insights/findings Top three questions marketers want answered: (1) What are the...
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A new research report out from the search marketing team at Group M on social media: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption. As the title suggests, the research focused on the interplay between search...
The Inside Facebook team have published an interesting report “Best & Worst Facebook Marketing 2009”. They’ve rated recent attempts by consumer brands such as Adidas and CocaCola to market themselves within the walled garden of...
Interesting article “Friends for Sale” in the Economist this week touching on Social Commerce (archived below). The article leads with headline that Dell has generated $3m in sales from micro-blogging platform Twitter – tweeting...
It’s no wonder that so many businesses still don’t “get” social media – just check out the wikipedia definition. It’s a definitional dog’s dinner that reads like a bad voodoo spell (and it will put you to...
Consulting firm McKinsey have released their 2009 annual survey on how businesses are deriving value from Web 2.0 technology. The report can be downloaded here. Based on the responses of nearly 1700 business executives from around the world, much of...