Social Commerce

Social Media Marketing Industry Report 09

A recent (March 09) research report by Michael A. Stelzner on How Marketers Are Using Social Media to Grow Their Businesses, based on input from 900 marketers.

Top line insights/findings

  • Top three questions marketers want answered: (1) What are the best tactics to use, (2) how to do I measure the effectiveness of social media and (3) where do I start?
  • Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
  • How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
  • The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.
  • The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
  • Social media tools marketers most want to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.

Archived report can be downloaded here.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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