Social Commerce

16apps Recommendation Engine for iPhone Apps

Wondrous example of where social commerce is headed – Just add in your social logins (facebook, twitter, lastfm etc) and it scours your data and recommends best iPhone apps for you. Genius.

Functionality doesn’t quite live up to the promise yet, but welcome to the future of social commerce.



Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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