McDonalds do good quotes. Best of the bunch (until now) was McDonald’s CMO Larry Light of brand-journalist-not-brand-manager fame (Forrester have developed this idea recently in a new report on the death of the brand manager (reincarnated as brand...
Wishpot, the social bookmarking site that does universal wishlists and gift registries, is launching Wishpot Social Commerce, a new service allowing retailers and publishers to integrate Wishpot features directly into their websites. Wishpot Social...
More from Allurent‘s CTO Fumi Matsumoto in the Ecommerce Times on social commerce in 2010, offering 7 reasons to do social commerce, and 7 tips for doing it right (Allurent software powers Reebok’s and Charlotte Russe’s foray into social commerce...
We’re enjoying Honk, a Pandora for cars that does car recommendations based on your personality and interests (as well as age, gender, and lifestage) – and allows you to solicit opinion from your Twitter or Facebook contacts. And it gives listings...
Best Buy are continuing to trailblaze in the world of social commerce, establishing themselves in a big way in Facebook with a Best Buy store, gift ideas app and more. The “Shop + Share” storefront is slick, and allows you to browse all of Best...
Inspired post by John Bell on the evolution of social shopping over at the Digital Influence Mapping Project. In addition to the standard social shopping fare of soliciting friends opinions, reviewing ratings or reviews by strangers or...
Are your customers divorcing you? We’ve just been watching this short and snappy “Break Up” video again by the folks at Microsoft advertising. Consumers are divorcing brands on the grounds of bad behavior – i.e. not giving them a voice on your...
Business Week recently ran a special edition on “How We Buy” with two articles on social commerce covering reviews (Amazon) and retailing on/with social networks (Facebook Connect). Top takeouts below, and full articles archived for reference. Top...
Customer Reviews Software specialist Bazaarvoice has just published a useful report on the emotional power of participatory media “Participation Chains Connect Customers to Your Brand”. The report is noteworthy because it goes beyond the usual...
Erik Qualmann, author of Socialnomics, answers tough questions on social media in an interview with IDuniversity. Speed summary (and our take) of the top six questions and answers here. Q1: Isn’t Social Media just for kids? A: The evidence doesn’t...
Vignette (recently acquired by Open Text) has published a useful review of social media tools for organisations, which we’ve summarised in another post. In the report, Vignette included their own employee guidelines for social media guidelines...
Vignette (recently acquired by Open Text) has published a useful review of social media, entitled “Social Media in the Enterprise: A Step-by-Step Roadmap for Success”. Here are our top takeouts and top facts for you delight and delectation… Top...