Dr Paul Marsden

Here’s an interesting Forbes video with Chris Sacca, ex-Google backer of Twitter, Gowalla and Swipely on the future of social networking and social commerce… Top takeout People will do more real stuff with social nets…. Making online surfing and...

Here’s a short interview (7 mins) just published of the ever-insightful Mitch Joel, author of Six Pixels of Separation, on social commerce and social media ROI (Mitch also recently presented at the Bazaarvoice 2010 social commerce conference)...

Yesterday, social commerce site Vinobest (a French group-buy wine merchant) launched a flash sale application on Facebook built by award-winning Facebook marketing agency Tigerlily. Vinobest is a vente-privée.com/ Gilt.com for wine, offering expert...

Amid the buzz of New York’s Internet week, a new social twist on loyalty rewards programs was announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something more...

Techcrunch reports today that Diego Berdakin and MySpace co-founder Josh Berman are launching a new social commerce venture, Beachmint Inc, with $5m of funding from New Enterprise Associates and Anthem Venture Partners. Whilst there’s nothing...

Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others.  The deck can be downloaded by clicking through to slideshare...

In their white paper, Social Commerce Defined, IBM snappily define social commerce as the “concept of word of mouth applied to e-commerce.” So it follows that a basic understanding in the science of word of mouth is a useful pre-condtion for...

Interesting post by Christina Warren over at Mashable and even more interesting comment thread on “Which Department Owns Social Media?” Christina asks who actually owns social media in practice, and the comment thread discusses who “should” own it...

Here’s a useful overview of the social commerce field by Jurgen Appelo, CIO at Dutch internet agency ISM eCompany & manager at social media agency Sociotoco. The presentation was given at a keynote speech at the GlobalCollect conference lat week in...