Social Commerce

New Presentation: Social Commerce – The Opportunity for Brands

Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others.  The deck can be downloaded by clicking through to slideshare.  Feedback welcome!

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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  1. I think one of the best/easiest methods at the moment is turning customers/fans into brand advocates by really simple things such as the FB Like button. Instantly adds the potential for the viral effect to every single item in you store (if you wish). We have added it to one of our clients and are already seeing a hugely positive impact from something so simple.

    1. Dan, thanks for your comment – and good point – little things can make big differences; you don't need to rewrite a clients's digital strategy to benefit from social commerce. Happy to showcase you and your client in an article, if you have any results/insights to share.

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