Social Commerce

Infographic: Social Commerce & the Science of Word of Mouth

In their white paper, Social Commerce Defined, IBM snappily define social commerce as the “concept of word of mouth applied to e-commerce.” So it follows that a basic understanding in the science of word of mouth is a useful pre-condtion for building a social commerce strategy.

So here’s a new infographic from data visualization experts Column Five Media, summarizing the science of word of mouth, with three smart recommendations pertinent to social commerce – target key influencers, use the relevant channels, and make your message shareable (as we say ‘beddable and spreadable’ (attractive and pass-on-able).

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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