Humans are purposeful goal-directed creatures – and we are happy when we achieve our goals. We get a flush of positive emotion when we get to the top of the mountain – metaphorical or real. It may be biology’s way of motivating...
How do you make smarter business decisions that are good for profit and for people? Here’s a simple answer that we’re learning from Bhutan’s Sangay Dorji, a charismatic innovator who has been involved with the development...
We’re in Bhutan, the Dragon Kingdom, looking for the sources and secrets to happiness in this small Himalayan nation that has made happiness its ultimate development goal. As ‘brand Bhutan’ declares, “Happiness is a...
During our SYZYGY field trip to Bhutan, we’ve been asking the architects and participants of Bhutan’s Gross National Happiness project about the secrets to authentic happiness. Building on the wonderful book on happiness in Bhutan by...
If a brand cannot create happiness for its people, then there is no purpose for the brand to exist We’re in Bhutan, the small Himalayan “Dragon Kingdom” (population 800,000) with a big reputation for making citizen happiness the...
A major landmark study on “The Origins of Happiness” is out today, and being presented at the London School of Economics (co-organised by the OECD). The study, co-authored by Lord Richard Layard (who authors the World Happiness Report)...
Is the telco the new super-cookie? Last night on the 14th December 2017, the US Federal Communications Commission (FCC) voted to end “net neutrality” rules by a 3:2 majority. Businesses offering internet access can now use content-control software...
Access AI has just published a free introductory and practical AI guide for marketers. The AI ebook is refreshingly free of jargon, offers several practical case studies, and is not uncritical of the hype and nonsense surrounding AI in marketing...
If your brand’s online engagement stats are through the roof, then you should be worried. An interesting study looking at digital engagement (measured by time spent interacting) and user happiness from Thrive Global and Moment has found a...
If you have an iPhone, you’ll notice that some of the photos it takes have a little watermark in the top left-hand corner. This indicates they are ‘live-photos’ placed in a hyper-short video sandwich (1.5 secs before and after...
Forget ‘customer satisfaction’, what matters is ‘life satisfaction’. Here’s a great study in the latest edition of the wonderfully titled academic ‘Journal of Happiness & Well-Being‘ that can help you...
Virtue-signaling, safety ratings, and reframing. These may be the keys to building public trust and removing psychological roadblocks to using and buying autonomous vehicles. Just as Google’s Waymo driverless cars hit the streets, a new paper...