Pop-up retail has evolved from fad to enduring trend, temporary stores used to support a launch, event or campaign. And Facebook is a great venue for pop-up retail – low set-up costs, word-of-mouth powered, and a captive audience. So early April...
18 months ago, social commerce was no more than a twinkle in the eyes of many businesses, and whilst many still have yet to add a social layer to how they sell in order to improve customer experience, the Zeitgeist-surfing digirati are already...
So the embryonic and experimental Facebook movie rental service by Warner Bros now includes Batman: The Dark Knight, Harry Potter movies (Sorcerer’s Stone, Chamber of Secrets), Inception, Yogi Bear and Life as We Know It. Fans can rent a film for 48...
Well, here it is, the downloadable f-commerce FAQ – all you wanted to know about using Facebook as a platform for facilitating and executing sales transactions. We’ve distilled our analysis of f-commerce down to 15 key questions and answers...
Those who’ve heard us speak at conferences will know we use the concept of ‘brand autism’ to paint a picture of the inability of many brands and businesses to put themselves in their customers’ shoes (clinically, autism is precisely this inability...
Mitch Joel (Six Pixels of Separation, Twist Image), one of the key thought leaders in social commerce, has just shared a 50 minute video of his 2011 talk on Social Commerce and the Rise of the New Consumer (itself an evolving feast – see summary of...
Here’s a roundup of top 10 useful infographics summarising the burgeoning group-buy field – including the most excellent interactive infographic on Groupon deal revenue from data visualiser Paul Butler (#2 below, plays nice with new browsers only)...
In the penultimate of our current series on f-commerce, the use of Facebook to deliver a social shopping experience, here’s a roundup of 80+ practical tips from industry pros. Which of these tips you find most insightful and useful? And let us know...
F-Commerce, the use of Facebook to assist in the buying and selling of products and services, is new, controversial, and next to group-buy, the hottest thing in digital retail right now. We’ve been summarising the state of the f-commerce nation in...
Should brands, retailers and businesses bother investing time, effort and money to sell with Facebook? Yesterday, market research agency, Forrester, published a report “Will Facebook Ever Drive eCommerce?” answering the question with a NO and with...
We’ve long thought that elephant in the social commerce corner was TV, and that next-generation TV will have social and commercial layers built-in. French Connection made an early attempt linking YouTube to stores with their ‘plinking’ (product...
When people talk about f-commerce – Facebook-enhanced retail – what typically comes to mind is the f-store, the Facebook store. If might be a faux-store – a ‘fake’ store(front) that doesn’t actually support transactions, but simply drives traffic...