With Facebook-enhanced retail (f-commerce) emerging as the new darling of the e-commerce world, here are some examples (with screenshots) from big and innovative brands deploying f-commerce in the form of f-stores. As we’ve previously noted, f...
“It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon” Sumeet Jain, Principal, CMEA Capital “In three to five years, 10 percent to 15 percent of total consumer spending in developed...
Useful post over at UTalk Marketing on social commerce trends to watch, curated by Caroline Perry and with input from (Tribal) DDB UK, OMD, PHD, MePlease, Starfish 360, Steak Media, and wrapped up by PSFK. The article is a teaser for the upcoming...
Our web and twitter alerts for “f-commerce” have gone berserk over the last few days, overflowing our feed boxes. So here’s the latest on who’s saying what in the fabulous world of f-commerce… Ruth Mortimer: Marketing Week “Brands must believe the...
A couple of interesting UK articles out on f-commerce – one by Dawinderpal Sahota of Computing Magazine arguing that Facebook has a limited future in e-commerce, and the other by Jake Hird of Econsultancy who argues, on the contrary the...
Published this month, Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki is the buzz of the business book world. Here’s a speed summary of the charismatic VC’s (and former high profile Apple marketer) new take on why you...
Okay, so you’re in-store and in line for the fitting rooms with an armload of try-ons. ‘Sorry, max 4 items only’ says the sulky ‘I’m-a-model-really-and-shouldn’t-be-here’ sales assistant. Cue Swivel from Facecake – Facebook enhanced fitting rooms...
Useful stats from Local Offer Network (LON) that runs the group-buy deal aggregator service dealradar.com… Contact research[at]localoffernetwork[dot]com to request the full report, but here’s what you need to know… The US group-buy market for local...
Quick 10 point summary and embed of a useful presentation by The Futures Agency‘s Gerd Leonhard on the rise of the social consumer. It’s big picture, thought provoking stuff: Technology takes power from brands and retailers and puts it in the...
For practical insight and astute advice in all matters social commerce, no one comes close to Paul Chaney, the ‘Social Retailer’ over at Practical Ecommerce and lead participant on the active LinkedIn group Social Commerce: Selling with Social Media...
Jesse Stanchak over at SmartBlogs has listed some high-profile social commerce #fails sub-optimality from big companies. J.C. Penney “like-gating” on it’s f-store (making people like the page to shop), and not offering any personalisation; the...
The Scobleizer has turned his eyes to social shopping – and has just interviewed social shopping start-up Wantlet – a service built on Facebook that allows you to ‘check-in’ to products that you want, rather than places you are… It’s an interesting...